These Jeans are more than just clothing—it’s a statement.
It was featured in our impactful campaign in Amsterdam, where the "Dirty Laundry" of the fashion industry was hung in public spaces to raise awareness about the environmental impact of fast fashion. Each item was rescued from overstock or returned items from major brands that would otherwise be incinerated.
It proudly displays the “Take Me Home” message, encouraging us all to rethink our relationship with clothing by choosing to repair, reuse, and donate instead of discard.
>Impact: By purchasing this item, you help reduce the fashion industry’s CO₂ footprint and support a more sustainable future.
>Limited Edition: Only available in the quantities that were part of the artistic action in Amsterdam.
Wear a piece of history and join the movement for more responsible fashion!
Check the article here:
https://www.parool.nl/amsterdam/vintage-modesite-boas-hangt-vuile-was-van-de-mode-industrie-op-bij-centraal-station~b18343a9/
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"Take Me Home" Blue Jeans in size 30/30 – BOAS Special Edition has out of 3 sustainability stars. Like all products on BOAS, this product is climate positive and it has at least one independent sustainability label. Read more about the ratings on our sustainability criteria page.
