"This is" collection
A call for change in how customers value fashion pieces
We turn buying a shirt into something better.
Each item you buy supports a charitable cause that makes the world a better place.
"This is" your sign to STOP buying luxury t-shirts that cost thousands, and start buying t-shirts that SAVE thousands.
Every shirt is designed to help a specific charitable cause.
The profit made from each purchase will go directly to support the cause referenced on the shirt.
The causes we're supporting
90% of the profits made from each shirt will go towards helping one of the organisations below:
What is BOAS?
The sustainable fashion marketplace...
100% Honest
100% Transparent
100% Profits to Charity
Our vision
is to move the world's 10 trillion dollar profit to those who need it most, by showing companies the right way to do it: donating all their profits.
More ways to support our mission
To succeed in our mission to save a million lives by creating the world’s largest marketplace, we need your help!
Support us by crowedfunding BOAS through the purchase of "This is BOAS" shirts.
We've made a small dent by donating all our profits since launching in 2022, but it's just the beginning...
€2,378
Raised so far.
That's money going towards helping people, rather than a new yacht or helicopter.
Join the LifeSaver Newsletter
We inspire with our emails, we don't send many and they're meant to make you learn about sustainability and our lifesaving business model.