BOAS has a simple mission: Save Jeans. Save Lives.

We save jeans from being burnt or ending up on a toxic landfill in Africa, by making the buying of vintage fashion ten times faster. We sell vintage and deadstock denim, and upcycle everything we can't sell.

We save lives by donating 90% of our profits to the best lifesaving charities. BOAS is owned for 90% by the BOAS Lifesaver foundation.

We're happy to work with journalists and influencers to share our vision to use Profit for Good. We believe profits should fund the solutions to the world's most important problems.

Get in touch to discuss possibilities by calling or emailing our founder at +31 6 36571141 or

For logo's and pictures check this folder.

We've been featured

BOAS in the News

Change the Story, Change the World | 2023-09-05

A new story of profit - with Vincent van der Holst

MT/Sprout | 2023-08-09

BOAS sells vintage jeans with an auction model, the profit goes to charity

Sustainable Business Magazine | 2023-07-28

The new app revolutionising sustainable fashion

Empoword Journalism | 2023-07-03

Profit For Good: The companies making capitalism work

Outrider | 2023-05-16

Is Patagonia's business model the future of philanthropy?

Wellness Voice | 2023-05-10

Sustainable Success: Exploring the Integration of Sustainability and Social Responsibility in Business Models

Authority Magazine | 2023-04-22

Vincent van der Holst of BOAS on why they are embracing slow fashion and renewable consumption

Vriendin | 2023-03-27

sustainable inspiration by eco-influencer Marije van der Mode

Zillenial Magazine | 2023-03-01

Gamechangers: Meet BOAS, the Online Marketplace that Donates all its Profits to Save Kids' Lives

Electronic Specifier (Startup Magazine) | 2023-02-21

Tech trends reshaping the fashion industry

NRC | 2023-02-03

There are more than a thousand designs of sneakers for sale - Does that make us happier?

Rutger Bregman (on LinkedIn) | 2023-01-30

What if there was a Zalando that donates all profits to charity from day one?

Effective Altruism | 2023-01-26

Moving money from fashion week to effective causes

Illuminem Voices | 2022-10-24

Paying the climate change bill. Entirely.

Effective Altruism | 2022-06-30

Making Trillions for Effective Charities through the Consumer Economy

NRC Future Affairs | 2022-05-21

Updates from the Future Affairs network