Be Kind was founded in 2019 as an optimistic and sustainable brand in the hectic fashion industry, one of the dirtiest industries in the world. 

Be Kind is on a mission to make a positive impact on the clothing industry. The clothing industry symbolizes inequality in the world: it's full of extremes of rich and poor. Be Kind dreams of a world that's more honest, friendly and fair, closing the gap between the two extremes. Creating awareness and thinking in possibilities are ways to make it work.